July 2022 Moodboard + Playlist

July, Becoming the Maiden

This month is ruled by the Moon. The Moon controls our mood and emotions, bodies of water, and connects us with love, kindness, and feminine energy. The color palette this month is light and summery, inspired by the beach. This brand inspiration is ideal for creatives, healers, and any emotionally driven entrepreneurs.

The Archetype of the Month

This month we are embodying the Maiden archetype from the Kim Krans’ Archetype Deck. This archetype allows us to have an innocent curiosity about the world and embrace our naiveté. In times that feel heavy, this archetype can be useful for seeing things in a new way and bring levity to dark situations.

• The lightest expression:

Curious, enchanting, sensual, full of vitality

• The darkest expression:

  Pretends, projects, denies, fantasizes

• Ways to embrace the Maiden archetype:

• Get lost in a good fiction book

• Luxuriate in beauty rituals

• Flirt with a stranger and embrace your feminine charms

• Wear the colors: blush pink or white

• Maidens we are embodying: Persephone, Alice, or any “princess” figure

Tarot Pull

From the Animal Spirit Deck: The Phoenix: This animal spirit allows us to transform our past experiences. We are allowed to take our suffering and turn it into something useful and enjoyable. Instead of running from our fears and our past lives, we face them head-on, and allow the lightness and clarity to emerge. With the heaviness of the current events, we can use this animal spirit to guide us toward our collective healing.

Favorite Things

1. Are you looking for an upgrade to your summer spiritual path? Iona from Brave Thing shares her beautiful breathwork techniques for giving less fucks and has a Hot Girl Summer mini-course.
   

2. What would summer be without a classic “dad hat”? These dad hats have an important message and support the visibility of Indigenous Peoples.

3. As an early surrealist who didn’t make it mainstream, Ithell Colquhoun is incredibly inspiring. Her work is mesmerizing.
   

4. Turns out trying to become “that girl” on Tik Tok, IG, or in real life, isn’t doing us any favors.
   

5. The film adaptation of this book is about to hit theaters and it lives up to its hype.

The playlist:

Float away to the sounds of summer in the Italian countryside. Or at least that’s what I imagine when listening to The Maiden playlist.

Take a screenshot of this moodboard for a visual spell for your devices:

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If you love our brand explorations, check out our guide, Branding Alchemy Through the Archetypes to help you get started on your brand foundations:

Check Out Our Past Moodboards and Brand Explorations Here: