May 2022 Moodboard + Playlist

 

May, for heading the call of the rebel

This month is ruled by Venus, our favorite planet and goddess. This planet is known for love, creativity, and sensuality. We are honoring Venus this month with a moodboard and color palette that carries an attitude. The color palette this month is simple and bold with a pop of color amongst neutrals. This brand inspiration is ideal for any business with a rebellious spirit or is challenging the status quo such as an advocacy group, a blogger or magazine that speaks up for political issues, or anyone who is out to change their industry.

The Archetype of the Month

The Destroyer Card from the Kim Krans' archetype deck with owl eyes, circle of gold, and gold coins
 

This month we are embodying the Rebel Archetype (or the Destroyer) from the Kim Krans’ Archetype Deck. This archetype allows us to challenge the status quo and disrupt systems that have been enforced upon us. In light of recent events in the U.S. about the overturning of Roe V. Wade, this is a timely and appropriate archetype for fighting for our bodily rights.

  • The lightest expression:

Going against the grain to create big changes in our life

  • The darkest expression:

    Self-destructive, negative, and unwilling to cooperate with others

  • Benefits:

    In order to create, we must first destroy what is already there. This is an integral part of the creative process. The rebel allows us to make bold moves without fear and understand that sometimes being an outsider allows us to have a fresh and useful perspective.

Ways to embrace the rebel archetype

  • Write a manifesto about what you rebel against and pin it to your wall where you can see it. Often this archetype helps light a fire within us to make big things happen. What are the causes that you fight for?

  • Make paradoxical moves. When we flip old processes on their heads and try doing them in a different way, new opportunities present themselves. Where in your life can you do something that feels out of the ordinary in order to create the greatest change?

  • Black is maybe an obvious color choice for the rebel but wearing any color that stands out from the crowd carries rebel energy.


    Rebels we are embodying: Frida Kahlo, Greta Thunberg, Zoë Kravitz

  • Learn more about this archetype here in our Jungian Archetypes Self-Portrait Series.

 

Tarot Pull

 

From the Animal Spirit Deck: The Crocodile: This card presents itself when we need to take a step back and have some time to cool off. This card combined with the Rebel or the Destroyer archetype is interesting because it signifies that rather than getting heated or bad-tempered as the rebel sometimes can, we should give ourselves time to retreat and work on our big projects in silence in order to release them when the time is right. We are heading into eclipse season and Mercury Retrograde—astrologically speaking this is not an opportune time to launch projects, but rather focus on the back end of our business and optimize our systems.

Crocodile illustration on a tarot card
 

Favorite Things

  1. This show about a group of friends from Northern England who try to pull off some ludicrous heists is the perfect blend of rebel energy and jester vibes. The acting is brilliant and it shines a light on some important topics like poverty and mental health.

  2. If you’re looking for a little armor for the revolution, these vegan leather harnesses are somehow tough and delicate at the same time. You could wear them with a white t-shirt, a flowery dress, or all by themselves.

  3. I’m not much of a smoker myself but these ceramic bongs make me reconsider. I suppose when not in use, they would also make an epic vase for a flower or two.

  4. My rebellious spirit tends to deny my need for water but this little recipe that makes my morning glass tastier is changing my world. I leave out the agave for my personal preference.

  5. Women have a lot of battles to fight lately and this article discusses that the way we dress is nobody’s business.

The playlist:

An angsty and powerful set to play at full volume

 

Take a screenshot of this moodboard for a visual spell for your devices:

 
collage of images with red, flames, and faces of women
 

If you love our brand explorations, check out our guide, Branding Alchemy Through the Archetypes to help you get started on your brand foundations:

 
 
 

Check Out Our Past Moodboards and Brand Explorations Here:

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The 8 Phases of Branding

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Becoming an Archetype: a 7 Day Self-Portrait Photography Challenge