Your Branding is Casting a Spell
Your Branding is Casting a Spell
Our philosophy about brand design, photography, and any form of visual expression is a little different around here. It is our belief that just as the power of words has great, important meaning that can be incredibly effective, piercing, and helpful with manifesting your dreams, so too can visuals.
How does a visual become a spell?
The way we choose to represent our businesses and our projects is spell casting. With the logos, photographs, color palettes, and copywriting we choose, we are stirring up magic, setting intentions, communicating with the collective unconscious, and in turn collapsing timelines—getting from point A to point B and skipping the steps in between.
It's not unusual for spells to be a daily part of our lives.
Whenever we make a wish on a coin as we toss it into a fountain, wish on a star, an eyelash, or a birthday candle, and knock on wood, we are participating in a form of spell crafting.
Spells are the art of identifying, raising, and directing our energy.
We place our intentions into actions, objects, written words, or visuals and the outcome of those actions reflects our intentions.
When we begin branding a business from the very beginning, we focus heavily on the brand’s identity. This is your mission, vision, and values-all living in a cozy package together. These elements become the intention behind your brand's spell work.
We then, alchemize your business' intentions into visual spells and sigils—AKA your logo, graphics, color palette, and photography.
It is not a coincidence that your brand elements have so much layered meaning and representation.
These are the physical embodiments of the intentions that you set forth to see come alive when you started your business.
Colors especially hold a great deal of meaning and help tell the story of your brand values. You can see this article we wrote about the hidden meanings behind colors.
Once you have decided on the visual elements of your brand and you are ready to launch, you then "cast" your spell.
Your visual representations of your intentions get sent out into the world with a desired effect and purpose.
As your ideal clients and customers begin interacting with your brand you will get to reap the benefits of these spells that you cast. People will resonate deeply with your branding and your messages because you put so much thought and inspiration into them. This is the beautiful part about good branding because you have to do less work to promote your offerings and talk about what you do.
In Conclusion
The logos, graphic designs, colors, and other visual elements that you use in your brand design have the potential to be more than just a pretty representation of your business. When they are created with intention, strategy, and purpose, they cast a spell to bring the clients you desire to the offerings you long to create.
If you are interested in learning more about our unique process of branding and love a DIY moment, join the waitlist of our incredible course, the Authentic Brand Academy. We launch on June 1st and spend 6 weeks together diving deep on this topic.
And if you would rather hand off the design process to the experts, book a fit session with us and we can get started on casting the brand of your dreams.
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